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Pendulum: How Past Generations Shape Our Present and Predict Our Future
Free PDF Pendulum: How Past Generations Shape Our Present and Predict Our Future
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- Published on: 1800
- Binding: Hardcover
Most helpful customer reviews
10 of 10 people found the following review helpful.
If you were successful in the 80s, your instincts may not serve you well
By pbm
In the fall, the grass turns brown. In the spring, the grass turns green.
As a child, when you understand the changing seasons, you'll know which clothes to have ready for chilly mornings in the fall or winter.
What if we discovered that there are `macro-seasons'? Macro-seasons could be longer stretches of time for cycles to occur. What if the cycle was about the same length as a human life? It would be hard for us to see, but once we recognize the pattern, we could better relate to people looking for products and to people finding fulfillment in giving generously to non-profits.
The Pendulum Swings
"Pendulum" by Roy Williams and Michael Drew shows that these `macro seasons' are real. "Pendulum" looks at history and uncovers a predictable swing of public opinion--largely moving from one kind of excess to moderation then to a second excess then back to moderation. With three thousand years of history, the authors show the pendulum's cycle. Better yet, you can find the way to understand what people will desire in the coming days.
I've watched Roy Williams for quite a while and he's had a habit of being right, so I expect him to keep his record intact with what he says in "Pendulum".
Here's a big hint: If you enjoyed success in the 80s, your natural instincts may lead you away from success today--just like pulling out the swimsuit in fall.
Get prepared for the coming change of seasons by reading "Pendulum".
3 of 3 people found the following review helpful.
I haven't finished it yet but expect to read it ...
By Amazon Customer
I haven't finished it yet but expect to read it. I heard someone discussing the book/author on a program (I think Glenn Beck's) and it sounded very interesting. I personally believe the theory is correct.
1 of 1 people found the following review helpful.
Terrific read to understand macro trends
By Michael Davis, the Speaking MD
In the book Decisive, authors Chip and Dan Heath remind you that predicting the future is not really possible. Pendulum is NOT a book about predicting the future - authors Roy Williams and Michael Drew are clear about this. What it IS is a fascinating look at societal trends over the past three thousand years. The idea that we swing between a pendulum of 'Me' and 'We' focus is not just interesting, it can be valuable in how to create and deliver you messages to the marketplace, how to be ready for a change from a 'Me to We' or a 'We to Me', or understand when either is reaching a peak.
Read this book if you want to better understand the macro forces which shape and drive our society.
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